"Last night, while I was preparing this blog post, I was video chatting with my girlfriend - yes, I finally have a girlfriend again, miracles happen - obviously, the topic of 'Bride-of-the-Month' came up and she congratulated me on a fantastic marketing strategy, this compliment had amused me greatly, as I informed her that it's probably the worst idea I've ever had, paying a photographer every month to do shoots that are usually only seen by a handful of people, she laughed